“In our view, this acquisition, in addition to its July acquisition of Green Panda Games, deepens Ubisoft’s commitment to mobile gaming and gives it access to a vast amount of player data and advertising learnings,” said Cohen. While the games don’t necessarily earn hundreds of millions of dollars annually, they do rack up huge download numbers. So Ubisoft’s interest in Kolibri likely has more to do with user data.
“We believe Kolibri is approximately 60% ads to 40% in-app-purchases.” “The hypercasual genre is characterized by high download, low lifetime value monetization primarily through advertising, ” said Cohen. 221 highest-grossing app in the United States. Stephens analyst Jeff Cohen, who monitors the gaming sector, notes that hypercasual developers like Kolibri make more money from in-game advertising. Mobile-gaming data-tracking firm App Annie ranks Idle Miner Tycoon as the No. But they’re far from the top-grossing games overall. Kolibri’s idle games are among the top-performing apps in that genre on iOS and Android. This marks a high point in the history of our young company and will enable us to expand our development.” Kolibri gives Ubisoft a deeper understanding of mobile games “We are humbled to be invited to join this great family. “Ubisoft is a creative powerhouse and one of the strongest brands in the games industry,” Kolibri co-chief executive officer Daniel Stammler said.
It also now has access to Ubisoft’s roster of properties. “We are delighted that this great talented team, recognized for the longevity of their flagship title, is joining Ubisoft.”įor Kolibri, this gives it a secure financial backing to continue making games. “We are strengthening our idle games portfolio with the acquisition of Kolibri Games, one of the leaders in the segment, whose flagship game Idle Miner Tycoon has grown steadily since 2016,” Ubisoft Mobile executive director Jean-Michel Detoc said. Idle Miner Tycoon debuted in 2016, and it has hung around near the top of the idle category ever since.
Like other mobile hits, Kolibri’s games continue to prove their value through sheer staying power.
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